Get your website to work for you.
All businesses are different, so why do you want your website to be the same as everyone else??
We have long believed (and proven) that visitors to your website need to be given a reason to leave your website, against popular belief, people do not stay on your website becuse you have given them a reason to stay, most often they stay because you have not given them a reason to leave.
Sounds backwards?, yep in escence it is but here is our experiance.
You're searching for a plumber, you hop onto Google and search for a plumber in your local area, you get a page of websites and (statistically speaking) you open 5 - 10 websites in new tabs.
you close all but a couple narrowing the selection down to 2 - 3 at most.
It's not the messaging or the taglines, in fact you have not even been on their websites long enough to even read the taglines or content!
So Whats the answer
A website that is Unique and well designed, that draws people into the site, have been proven to be significanlty higher converting then those that are templates used by thousands of other people.